Bellhaven Outdoors — Brand Refresh
activeAnalytics & Health
- Logged
- 384h of 900h (43%)
- Schedule
- On course
- Work days
- 76/78/50% (work days since kick-off/work days remaining/% of schedule elapsed)
- Projected exhaustion
- 2026-11-03 · 24 work days past the 2026-09-30 deadline — at the current pace the hours budget won't be used up by the deadline
- Budget health
- On track
Burn-up
Hours recorded vs. plan — On course The dotted line marks 800h allocated to people. Pace is assumed even across the project — shape an allocation's weeks to plan when its hours land.
Financials
Allocation
89% · Under-allocated (cost estimated)
800h
allocated of 900h budget
800h allocated
100h unallocated
▾ marks where allocations end — the lighter band is unallocated budget.
Envelope and liability budget · target 5:1 ratio
near budget
$5,400
remaining of $80,000 people budget
Envelopes $65,600
Vendors $9,000
People budget = project budget ÷ 5:1 target. Committed = allocated envelope cost + vendor commitments; updates as envelopes change.
Project budget
$400,000
client contract
People budget
$80,000
at 5:1 target
Committed
$74,600
envelopes + vendors
Remaining
$5,400
Accrued P&L
78% margin · strong
$133,883
profit · 78% margin
$170,667 revenue
$36,784 cost
$133,883 profit
Cost fills first, then profit; together they make up recognized revenue. If cost fills the whole bar, the project is at break-even or worse.
Recognized revenue
$170,667
Accrued cost
$36,784
LER
4.64x
revenue ÷ cost
Forecasted P&L
81% margin · strong
$325,400
forecast profit · 81% margin
$400,000 revenue
$74,600 committed cost
$325,400 profit
▾ marks forecast revenue. Cost fills first, then profit — together they make up the revenue earned if every envelope is logged in full.
Assumes every active envelope is logged in full and all vendor commitments are paid — the financial picture at the project's close if work goes to plan.
Forecast revenue
$400,000
Committed cost
$74,600
Forecast LER
5.36x
revenue ÷ cost
Cost breakdown
| Person | Type | Hours | Effective rate | Cost |
|---|---|---|---|---|
| Elena Cho | Full-time | 210h | $85.00/hr | $17,850 |
| Marcus Ade | Contractor | 80h | $70.00/hr | $5,600 |
| Jordan Wells | Full-time | 54h | $95.00/hr | $5,130 |
| Anchor Type Foundry | Vendor | — | fixed fee of $9,000 agreed |
$5,004 |
| Ruth Okafor | Full-time | 40h | $80.00/hr | $3,200 |
| Total | $36,784 |
Vendor cost accrues pro-rata from the agreed fee to the project deadline, not hours × rate. Internal cost is hours logged × each person's cost rate on the entry date.
Configuration
- Name
- Bellhaven Outdoors — Brand Refresh
- Type
- Fixed Price
- Status
- active
- Client
- Bellhaven Outdoors
- PM
- Jordan Wells
- Deadline
- Sep 30
- Hours budget
- 900h
- Notes
- Full brand identity refresh ahead of the Fall 2026 product line launch. Includes logo system, packaging templates, and a photography style guide.
- Billable
- Yes
Financials
- Contract value
- $400,000
- Billing rate
- —
PM Assignment
- Project Manager
- Jordan Wells
Enabled tasks
StrategyDesignProject Management
4 Envelopes
| ID | Person | Task | Allocated | Logged | Remaining | Label | Window | Actions |
|---|---|---|---|---|---|---|---|---|
| 5001 | Jordan Wells | Project Management | 120h | 54h | 66h | PM | — — | Edit |
| 5002 | Elena Cho | Design | 360h | 210h | 150h | Lead design | — — | Edit |
| 5003 | Marcus Ade | Design | 200h | 80h | 120h | — | — — | Edit |
| 5004 | Ruth Okafor | Strategy | 120h | 40h | 80h | — | — — | Edit |
| Total | 800h | 384h | 416h |
Cancelled envelopes
| ID | Person | Task | Allocated | Label | Actions |
|---|---|---|---|---|---|
| 4999 | Devon Marsh | Design | 40h | — |
Vendor liabilities
| ID | Vendor | Description | Agreed amount | Agreed hours | Status | Actions |
|---|---|---|---|---|---|---|
| 301 | Anchor Type Foundry | Custom typeface production and licensing | $9,000 | 45h | active |