Pricing

VERA is priced by your agency's revenue, not by how many people use it.

Two reasons. First, per-seat pricing punishes growth — the minute you hire a junior you pay more for time tracking, and nobody should pay a tool more because they hired someone. Second, the value VERA creates scales with revenue, not with headcount. A $2M agency has more retainers to track, more project margin at risk, and more month-end reconciliation to absorb. That's what the price should reflect.

Everyone on your team uses VERA. Everyone gets morning briefings. Everyone can log time naturally. No seat limits. No feature tiers.

What VERA replaces

VERA is not a new line item. It's a consolidation.

Your time tracking tool. Harvest, Toggl, Clockify, the spreadsheet nobody maintains. Your team logs time by describing what they did, in Slack, in their own words. No form, no dropdown, no clock-in. VERA interprets the message and records the entry.

Your project management tool's financial layer. Mavenlink, Kantata, Productive, Scoro. The actual tools are fine at tasks and timelines; their financial intelligence is bolted on and their time tracking is the part nobody wants to use. VERA replaces the part that matters — the project margin view, the retainer burn tracker, the over-budget alert before it's too late to act.

Half of your bookkeeper's month-end. The two or three days spent reconciling timesheets, invoicing retainers, and calculating project margin. VERA does this continuously — every time a team member logs an hour, the margin updates. There is no month-end reconciliation, because there is no lag.

The manual reporting pipeline. The Slack → spreadsheet → pivot-table → email → board-meeting pipeline. VERA publishes live dashboards to your reporting spreadsheet continuously. The board deck stops being a Sunday night project.

The mystery of where the month went. The feeling of closing your books and realising two projects ran over and nobody told you until now. VERA surfaces that signal in the morning briefing the day it starts, not the month after.

What this is worth

Scenarios sized for a typical mid-size agency. The dollar figures below are illustrative — grounded in the arithmetic of the work and twenty years running professional services, not extracted from a dataset. Your numbers will differ; the shape of the value holds.

The $30k fixed-price project caught in week two

Your team takes on a $30k fixed-price site rebuild. It's scoped for 200 hours. A PM logs normal hours. On day eight, VERA's morning briefing flags the project as pacing at 1.5x budget — the team is 60 hours in on what was meant to be a 40-hour phase.

You have a conversation with the client on day nine. Scope shifts, budget holds, or you add hours at rate. Either way, you've caught it before month-end, not discovered the loss in the P&L six weeks later.

A 200-hour project that runs 100 hours over, at a $150–200 blended rate, is $15k–$20k of margin you keep on a single project. Every agency owner can name the three or four of these that happened last year.

The retainer that was quietly losing money

You have an $8k/month retainer with a client you like. The team keeps delivering because they care. Nobody says anything. Three months in, you realise the retainer has been running at 140% utilisation the whole time — the team was eating $3k/month to keep the client happy.

VERA's retainer burn view makes this visible in the morning briefing from month one. You renegotiate to $10k or reduce scope. The money stops leaking.

An $8k retainer burning at 140% is roughly $3k/month of hidden cost. Catching it in month one instead of month three turns $9k of loss into $0 — and the corrected rate preserves around $2k/month of margin every month after that. Over a year, in the order of $24k of margin restored on one account.

The half-hour a day nobody logs

Your team forgets the last 30 minutes. It's human.

VERA's evening check messages anyone under 8 hours logged. Most days it's a gentle nudge.

Ceiling arithmetic: a 10-person team, 30 minutes of under-capture per person per working day, a $100 blended rate — that's ~1,250 hours a year, ~$125k of revenue never billed or reviewed. Real-world recovery is a fraction of the ceiling. Even a third is a quarter of a person's salary back per year.

The month-end that no longer eats three days

Your bookkeeper or finance lead used to spend two or three days at month-end reconciling timesheets, matching time to invoices, calculating retainer burn per client, and pulling the board meeting numbers. VERA does all of this continuously. The reconciliation is done the moment the month ends.

In the agencies we've operated, month-end has consistently consumed 20–30 hours of senior finance time. At typical bookkeeper or finance-manager rates, that's $2–4k/month of labour you stop paying for — and a calmer last week of every month.

The resourcing decision that used to be a guess

A prospect asks whether you can start a $40k project next month. The old answer was "let me check with the team" and a guess. VERA's capacity view tells you in one reply: three people at 95%, two at 60%, one on leave in week two. You say yes, delay, or hire — based on data, in the same conversation.

Hard to put a single dollar figure on this one, but every agency owner has mis-quoted a start date, over-booked a team member, or turned down a good project because the capacity picture wasn't clear enough to say yes with confidence.

The contractor cost that wasn't in your margin

A freelancer agrees to deliver a piece of work for a fixed $5k fee. Your time-tracking tool logs their hours at an hourly rate, inflating cost in the P&L and showing a distorted margin. VERA's liability model treats the $5k as the actual cost — no more, no less — and reports margin correctly from the first hour logged.

The number you base decisions on becomes the correct number. No arithmetic gimmick — just the margin line being right.

Tier 1 — VERA

Everyone on your team. Morning briefings. Retainer tracking. Project margin. Capacity planning. Live reporting dashboards. All of it.

Your agency's annual revenue	VERA per month
Under $500k	$199
$500k – $1M	$399
$1M – $2M	$699
$2M – $5M	$1,199
$5M – $10M	$1,999
$10M+	Let's talk

Billed monthly. No annual lock-in. No seat limits. No feature tiers.

Tier 2 — VERA + Operating Partner

Everything in Tier 1, plus monthly operating sessions grounded in your actual VERA data. We read the numbers together, apply the operating frameworks the product was built around — labour efficiency, the two-call system, command by intent, talent siphon — and decide what to change next month.

This is the part no other time tracking tool can offer, because no other time tracking tool was built by someone who has run professional services businesses for twenty years.

Your agency's annual revenue	VERA + Operating Partner per month
Under $500k	$699
$500k – $1M	$1,299
$1M – $2M	$2,499
$2M – $5M	$3,999
$5M – $10M	$5,999

Fractional COO rates for professional services businesses run $3,000–10,000 per month, and that's before you've given them a tool to work from. VERA + Operating Partner is both.

Getting started

We'll set you up in a day and you'll have morning briefings by the end of the week.

Book a 30-minute call →

Or email hello@getvera.site with a question first.