Learn
VERA is built on a few simple numbers that compound. These guides explain them, whether or not you use VERA.
Labor efficiency ratio
The gross margin your agency earns for every dollar of delivery pay, and the one number that says whether busy is profitable. Read the guide and try the calculator →
Switching from Harvest
What Harvest costs a growing agency, what VERA does differently, and how your history comes across in an afternoon. Compare and switch →
The operating philosophy
Twelve principles from twenty years of running professional services businesses. Every rule in VERA comes from one of them.
- Face Reality
- The Trap — Do, Own, Risk
- Operating Values vs Core Values
- Reframing Ownership — The Wealth Generator
- The Talent Siphon
- Command by Intent
- The Daily Bookend
- You Are Going to Make Mistakes
- Systems Thinking & Pattern Matching
- Labor Efficiency Ratio (LER)
- Why Junior Talent Is Your Future (Not Your Risk)
- What Winning Looks Like
Routines and reference
- The Playbook: named routines for owners, managers and teams, daily, weekly and monthly.
- Team guide: logging time, time off and your daily view.
- Glossary: every term VERA uses, in plain words.
- How VERA thinks: who sees what, and how revenue and cost are counted.
- Reference: projects, retainers, allocations and money, in depth.